5 YEARS OF TRUE NORTH LABEL

Clothes and pieces for the home that are lovely to live with — made well, cut kindly, and chosen to still look right next year.

Made to be used, washed,
put back out

Linen, stoneware and the things a Sunday actually needs — chosen to be picked up, not looked after.

Now on

Our Anniversary Sale

Everything below is marked down until tomorrow. The more you add, the more you save — it comes off automatically, on top of the sale price.

10% EXTRA

Buy 2 items

15% EXTRA

Buy 3 items

20% EXTRA

Buy 4+ items

Our story

It started with a dream between a mother and daughter.

True North Label was born from a shared love for timeless fashion, confidence and the little moments that make life special. My daughter and I wanted to create something of our own — a brand where women could find beautiful, comfortable pieces that make them feel confident every day.

What started as a small idea around the kitchen table slowly became something much bigger. We carefully select every piece with one simple thought in mind: fashion should make you feel good, not just look good.

Today, every order, every customer and every kind message means the world to us. We’re incredibly grateful to have you be part of our journey.

Shown as she is.

We do not smooth skin or reshape a body, and we do not photograph anything we would not send you. What you see is what turns up.

Sized honestly.

Every size we can carry, at one price, cut from the same pattern. The range on a page is the range we hold that day.

Thirty days at home.

Live with it. If it is not right, our 30-day money-back guarantee covers it. Free tracked USPS shipping on every order.

Saved on Pinterest

27 millionmonthly views

Verified account · Saved by people who actually own these

It turned up looking like the photograph, which is not something I take for granted any more

“Ties at the back and stays put”

I was worried the back would gape but you tie it yourself so it sits where you want it. Wore it to my niece's rehearsal dinner and three people asked me where it was from.

5'6", size M

“It genuinely wipes”

My son-in-law put a full glass of red over the corner. One damp cloth and nobody would know. I stopped hovering after that.

Seats eight

“Washed twice, still crisp”

Cold wash and hung it up, stripe is exactly as it was. No pressing needed if you hang it straight away.

5'4", size S